- The Washington Post
In 2020, The Washington Post launched a TikTok campaign that used humor and satire to engage with younger audiences and raise awareness about political issues. The campaign featured short, humorous videos that tackled political topics in a lighthearted way, with the aim of encouraging younger audiences to become more engaged with current events. The videos were well-received and helped increase brand awareness among TikTok users.
- Pepsi
Pepsi launched a TikTok campaign in 2020 that encouraged users to create short, dance-based videos set to a Pepsi-themed soundtrack. The campaign was built around a custom soundtrack that users could add to their videos, and encouraged them to dance and have fun while enjoying Pepsi. The campaign generated significant buzz and helped drive brand awareness and engagement, with users creating thousands of videos using the custom soundtrack.
- Old Spice
Old Spice launched a TikTok campaign in 2020 that used humor and satire to engage with younger audiences and raise awareness about the brand. The campaign featured short, humorous videos that parodied popular TikTok trends and challenged users to create their own videos using the Old Spice brand. The campaign was well-received and helped increase brand awareness among TikTok users.
- American Eagle Outfitters
American Eagle Outfitters launched a TikTok campaign in 2020 that encouraged users to create short, dance-based videos set to a American Eagle-themed soundtrack. The campaign was built around a custom soundtrack that users could add to their videos, and encouraged them to dance and have fun while wearing American Eagle clothing. The campaign generated significant buzz and helped drive brand awareness and engagement, with users creating thousands of videos using the custom soundtrack.
- H&M
H&M launched a TikTok campaign in 2020 that encouraged users to create short, dance-based videos set to a H&M-themed soundtrack. The campaign was built around a custom soundtrack that users could add to their videos, and encouraged them to dance and have fun while wearing H&M clothing. The campaign generated significant buzz and helped drive brand awareness and engagement, with users creating thousands of videos using the custom soundtrack.
- Nike
In 2021, Nike launched a TikTok campaign centered around its “Just Do It” slogan. The campaign encouraged users to create short videos showing off their athletic abilities, using the hashtag #JustDoIt. The videos were then featured on Nike’s TikTok page, giving users the opportunity to showcase their skills to a wider audience. The campaign also included challenges, such as the “Jumpman Challenge,” where users were challenged to recreate Michael Jordan’s iconic dunk from the 1988 Slam Dunk Contest. The campaign was well-received and helped increase brand awareness among TikTok users, with users creating thousands of videos using the #JustDoIt hashtag. This campaign shows how brands can leverage TikTok’s challenges and hashtags to engage with users and drive brand awareness. By encouraging users to create their own content and participate in challenges, Nike was able to tap into the creativity and passion of its target audience, and build a connection with them through shared experiences. The use of a well-known and recognizable tagline, such as “Just Do It,” helped to reinforce Nike’s brand identity and messaging. Overall, the campaign was a great example of how brands can effectively use TikTok to reach and engage with younger audiences.
