Top influencers in Indonesia have reshaped how trends are set and brands are promoted in the country. With millions of daily active users across platforms like Instagram, YouTube, TikTok, and Twitter, these influencers hold significant sway over their followers. From beauty and fashion to tech and food, Indonesia’s top influencers have built loyal followings and are recognized globally. Here’s a look at the Top 10 Influencers in Indonesia who are driving engagement and shaping the digital landscape.
1. Raffi Ahmad
Known as “Sultan Andara,” Raffi Ahmad is one of Indonesia’s biggest celebrities and influencers. With over 70 million followers on Instagram, Raffi has established himself as a versatile entertainer, producer, and businessman. His posts feature a mix of family life, luxury goods, and collaborations with top brands. Raffi and his wife Nagita Slavina are also the brains behind RANS Entertainment, one of the largest YouTube channels in Indonesia.
2. Ayu Ting Ting
Ayu Ting Ting is a famous dangdut singer and television personality. With a fanbase that extends beyond music, Ayu frequently shares fashion and lifestyle content with her 55+ million followers on Instagram. Her relatable personality and interactive engagement make her a top choice for brand collaborations, especially in beauty and fashion.
3. Atta Halilintar
Atta Halilintar is not just an influencer; he’s an empire. Atta started his career as a YouTuber and quickly rose to become the first Indonesian to hit 30 million subscribers on the platform. His vlogs cover a wide range of topics, from personal life to business ventures and luxury cars. Atta’s influence extends to various social causes, and he’s frequently seen promoting entrepreneurship and philanthropy.
4. Deddy Corbuzier
Deddy Corbuzier is a former magician turned podcast host and content creator. His podcast, “Close The Door,” is one of the most popular in Indonesia, attracting millions of listeners. Known for his bold opinions on politics, health, and social issues, Deddy’s YouTube channel has over 20 million subscribers. He also uses his platform to spread awareness on mental health and wellness.
5. Rachel Vennya
Rachel Vennya is one of Indonesia’s top digital entrepreneurs and lifestyle influencers. With over 7 million Instagram followers, Rachel shares content about her family, travels, and entrepreneurial journey. As a beauty and fashion enthusiast, Rachel has worked with numerous high-end brands and has launched her own successful fashion line.
6. Tasya Farasya
Tasya Farasya is Indonesia’s beauty queen on social media. As a beauty influencer with over 5 million followers on Instagram and a successful YouTube channel, Tasya offers makeup tutorials, skincare tips, and product reviews that resonate with her audience. She has collaborated with many international and local beauty brands, making her one of the most sought-after influencers in the industry.
7. Baim Wong
Baim Wong is a well-known actor turned influencer and entrepreneur. Together with his wife, Paula Verhoeven, Baim runs a YouTube channel that features pranks, social experiments, and philanthropy efforts. With 20 million subscribers on YouTube, Baim is loved for his charity work and is known for helping those in need, which has further endeared him to his audience.
8. Maudy Ayundaa
Maudy Ayunda is not only an actress and singer but also an education advocate. She is a Stanford University graduate and regularly posts content related to self-improvement, education, and productivity. With over 18 million followers on Instagram, Maudy uses her platform to promote both beauty and brainpower, inspiring a younger generation to pursue education and social causes.
9. Verrell Bramasta
Verrell Bramasta is a rising star in the world of influencers. A popular actor and model, Verrell has garnered a huge following on social media, especially among the younger generation. With 22 million Instagram followers, his content revolves around fitness, fashion, and behind-the-scenes glimpses of his acting career.
10. Jovi Adhiguna
Jovi Adhiguna is a leading figure in the world of fashion and lifestyle. Known for his bold fashion choices and gender-neutral style, Jovi has captured the attention of brands both locally and internationally. He’s a strong advocate for self-expression and uses his platform to challenge traditional beauty standards. With over 1 million followers on Instagram, Jovi is one of Indonesia’s top influencers in the fashion space.
Conclusion
The rise of influencers in Indonesia reflects the power of social media in shaping public opinion, trends, and even purchasing decisions. These top 10 influencers are not just online celebrities; they are pioneers in their respective niches, driving engagement and brand awareness. For marketers looking to tap into Indonesia’s vast market, partnering with these influencers can be a game-changing strategy.
